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Lacoste Replaced It’s Crocodile Logo With 10 Endangered Species To Raise Awareness

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Heads up to Lacoste for teaming up with IUCN’s SOS (Save Our Species – partnership 2018-2020), a nature conservation charity, for a new limited edition of Polo t-shirts with ten endangered species.

What used to be a green crocodile is, for now, Saola (Pseudoryx nghetinhensis), Sumatran Tiger (Panthera tigris sumatrae), Javan Rhino (Rhinoceros sondaicus), Cao-vit Gibbon (Strigops habroptila), Kakapo (Nomascus nasutus), California Condor (Gymnogyps californianus), Vaquita (Phocoena sinus), Burmese Roofed Turtle (Batagur trivittata), Northern Sportive Lemur (Lepilemur septentrionalis), and Anegada Ground Iguana (Cyclura pinguis). The crocodile log has never changed in 85 years. Polo has produced the same green embroidery style on the new limited edition logos.

The above species used for the limited edition was selected from the IUCN Red List of Threatened Species. Sadly the species experts say there are less than 1000 of these individual species left in the wild.

The complete collection of 1,775 t-shirts retailed at $185 and are already sold out.

If you would like to contribute to this worthy cause, you could donate via the Save Our Species website.

The ‘Crocodile’ logo was designed in honor of the founder Rene Lacoste because of the way he dealt with his opponents on the tennis court.

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