Nestlé has been reaping billions of liters of water from Canadian underground aquifers.
Just as the new restrictions come into effect on taking groundwater, which will be in force in October, Nestlé agreed to sell it Pure Life Bottled water brand.
The sale is to family-owned company Ice River Springs, based in Ontario. Ice River Springs a private label bottled water producer for retailers and manufacturers of the Ice River Green brand of bottled water.
Ice River Springs has a diverse portfolio of companies committed to sustainability. The company operates a plastics recycling service, BMP Recycling, that takes plastic food packaging, and bottles collected by municipalities and produces food-grade recycled PET plastic.
The sale agreement also includes two factories located in Puslinch, Ontario, and Hope, British Columbia, along with a well in Erin, Ontario.
President & CEO, Jeff Hamilton, of Nestlé Canada, stated that in 2019 the company had explored the potential sale of Pure Life. It was decided to refocus on worldwide brands San Pellegrino, Acqua Panna, and Perrier, and have been exploring Pure Life’s sale since last year.
The communities across Canada views the sale as a significant win for everyone who has been fighting the bottled water giant to take back control of Canadian water resources.
Ice River Springs is a business that has been built upon values of environmental responsibility and innovation. It offers users a high degree, environmentally liable, healthy bottled water beverage at a great price.
Until the completion of the administrative review process, the Nestlé Pure Life bottled water business will remain to be run by Nestlé Canada.
According to Wikipedia, in 1905 Nestlé was formed by the amalgamation of the Anglo-Swiss Milk Company, established in 1866 by brothers Charles and George Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé.
The company grew over the years, even during the First and Second World War, increasing its infant formula and condensed milk products.
Nestlé has made several corporate takeovers, including Crosse & Blackwell, Findus, Libby’s, Rowntree Mackintosh, Klim, and Gerber.
The company has seen multiple disputes, facing judgment and boycotts over its marketing of baby formula and its reliance on child labor in cocoa production, as well as its production and promotion of bottled water.