The neighborhood of Bağcılar, Istanbul in Turkey learned sign language as a surprise for one young adult who is hearing-impaired.
Muharrem, is a regular guy with hearing loss who communicates through sign language. But on this particular day, when he and his sister went around town, he noticed something different.
The ad was designed to raise awareness about Samsung’s new call center for the deaf and hard-of-hearing in Turkey. It’s nice to see advertisements that can both raise awareness and make the world a better place.
Watch the video at the end of this article!
Muharrem’s neighbors spent a month secretly learning sign language
Hidden cameras were placed throughout his neighborhood
One day, Muharrem, a deaf man living in Istanbul, and his sister Ozlem headed out for a walk…
…and were greeted with an unexpected “good morning” – in sign language!
The local baker was in on it too, offering bagels in sign language
This man at the grocer’s dropped his oranges and when Muharrem and Ozlem picked them up for him…
…he offers them each an apple – in sign language
Muharrem’s confused – why is everyone signing?
Et tu, taxi driver?
This man is confused, but his sister knows what’s up
As they head to the town square, the team prepares for the finale
He’s surrounded by his signing neighbors!
His reaction says it all!
This goes to show how important it is to break down communication barriers…
…and how meaningful that can be for people who experience those barriers every day